What is the Best Process to Name a Store?


You are ready to make your move – it’s time for you to open your store. It could be a physical store or an online one. The internet has made it incredibly easy to open up a virtual storefront in a matter of minutes. The second one might be even better since there is a very low barrier to entry. You don’t have to borrow a lot of money to possibly rent out a space and you can outsource things for print-on-demand so that you don’t even have to worry about stocking items. 

Either way, you want to come up with a memorable name. How can you do it? Of course, you could go the route of using an awesome store name generator like Namify, but there are other steps that you can take. Read on to learn more. 

Brainstorm By Using a Thesaurus

There are a lot of words that can mean the same thing that you are trying to convey. You can just find a thesaurus online – no need to take out the big book and have it take up a lot of space on your desk. There are various thesaurus sites out there, some more robust than others. Plug in the words that you want and see what comes up. 

Make Sure That It Is Search Friendly

You also want to think like the people who will be using the search engines. Yes, you can get cute, but if you go past a certain point, the store name may not be something that shows up in their results. That is not something that you want. Sit for a bit and mull that over. You could always ask other people in your life what they would search for if they were thinking of something like your store. 

Is the Name Taken?

There are few more deflating than coming up with a great name … and then finding out that it is already taken. Yes, the world has had billions of people on it over the course of the past 100 years and it might be hard to find something TRULY original, but if you find out early on, you can quickly pivot. Otherwise, you could find yourself in the middle of an embarrassing situation … and a potentially expensive one if you wind up having to do things like changing signage or getting a new website made. A little due diligence can go a long way. 

Of course, you will have to stock your store with things that will catch people’s eye. The name can get them there. Then your products will have to do the heavy lifting. But if you believe in what you are selling, then you will have an excellent chance. The market can be quite hard to read through, and there is no accounting for shifts in people’s tastes. 

If you do all of the above, you could give yourself a fighting chance – especially if you have had a successful store before and people know who you are. Good luck!


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