What are the golden rules of logo design?

logo design

Creating a company logo is an essential part of starting any business. It’s the very first thing you’ll do that sets you apart from other companies, and it should be something that can easily be recognized – maybe by color, shape, or even a specific professional logo design. In addition, a business logo is often used to identify a company and/or promote the sale of its products or services.

A logo is one of the first things customers will notice about your company, so it’s essential to ensure you have a good one. A good logo design can help set your business apart from the competition and build brand recognition. However, before you start designing your logo, take some time to figure out what it is that makes your business unique. 

A company logo is a vital part of any brand identity, and its design should be taken seriously. In this article, we’ll share some golden rules to follow when designing a logo using a free logo maker or an online logo designer so that you can create something that’s both memorable and effective.

The Golden Rules of Logo Design

#1 Keep it Simple

Some of the best logos are also some of the simplest. A complex company logo may be difficult to reproduce, which can be problematic when used in small sizes or on digital platforms. On the contrary, a simple logo is more likely to be remembered than a complicated one. Therefore, when designing your logo, consider simplifying it without losing its impact.

You can also consider creating variations of your logo for specific purposes. In some cases, you may want to keep the professional logo design simple while adding more details when necessary. For example, if your logo includes a lot of text, you may want to create versions with and without the company name or slogan to use it in different applications.

#2 Avoid Trends

Your company logo should last for years to come. So when designing it, avoid using trendy elements that will quickly become outdated, such as a current font style or a popular color palette. Instead, choose classics that will never go out of fashion and will help ensure your brand maintains its appeal over time.

For example, fonts like Helvetica have been widely used in advertising since the 1950s and are still popular today; however, Scriptina is an example of an outdated font style that is best avoided. Finally, when choosing colors for your logo, opt for classic hues like black or white instead of trendy shades that are in vogue at the moment but could look outdated in the long run.

#3 Make it Relevant

Your logo is a reflection of your brand, and it should be designed with that in mind. A relevant professional logo design is one that accurately represents what your company does or what it stands for. This means avoiding generic designs or using clipart and instead opting for a carefully crafted image that will resonate with your target audience.

When it comes to creating a relevant logo design, it’s also essential to consider the current trends in your industry. For example, what are your competitors doing? What designs are popular right now? By keeping up with the latest trends, you can ensure that your logo stays relevant and fresh.

Finally, don’t forget to keep your company logo up-to-date as your company grows and changes. As your business evolves, so should your logo. Regular updates will help keep your brand identity strong and recognizable.

#4 Make it Memorable

Your logo should be memorable. After all, that’s one of the main goals of having a logo in the first place. A good and professional logo design will stay in people’s minds and help them to remember your brand. You can do a few things to ensure your logo is unforgettable.

First, keep it simple. It’s going to be tough for customers to recall a logo with a lot of complexity. Second, use solid and easily-recognizable colors and shapes. These will help your company logo to stand out and be remembered. Finally, your logo should reflect the values of your company. If it doesn’t make sense, people won’t be able to recognize it as easily.

Follow these guidelines, and you’ll be on your way to having a memorable logo that will help people to remember your brand!

#5 Consider your Color Scheme

Color is one of the most essential elements of any logo design. The colors you choose will communicate a message about your brand, so choosing wisely is necessary. When deciding on your color scheme, consider what each color represents and how it will be used in your overall branding. For example, red is often associated with excitement and energy, while blue is often associated with trustworthiness and dependability.

Once you’ve decided on your color scheme, use it consistently across all branding materials, from your website to your business cards. This will help create a cohesive look for your brand and make it easily recognizable.

#6 Think About Font Choice

One of the most important aspects of logo design is choosing the correct font. The font you choose will be a big part of your logo’s overall look and feel, so it’s crucial to spend some time thinking about which one will work best. A good place to start is by looking at examples of logos that you like and seeing what fonts they use. Once you’ve narrowed down your choices, it’s a good idea to try out a few different fonts to see how they look with your company name or slogan. Keep in mind that you don’t necessarily have to use a traditional “text” font for your professional logo design – there are plenty of great options out there that can give your logo a unique and stylish look.

#7 Be Consistent

The most important rule of thumb for logo design is to be consistent. Once you have a professional logo design that you like, stick with it! Consistency is vital when it comes to branding, and your logo is a massive part of your brand. If you change your logo too often, people will have difficulty recognizing your brand, which can be both frustrating and confusing at the same time. So, if you find a logo design that you love, be consistent with it!

Finally, make sure your logo is versatile. It should be equally impressive on a billboard and on a business card. In addition, your logo should be able to work in both digital and print formats, so consider this when designing your logo. When you keep this in mind, you’ll be better at designing a killer professional logo design!

#8 Hire a Professional

There are a lot of people out there who think they can design a logo. And while it’s true that anyone can technically create a logo, not everyone can create a GOOD logo. However, a professionally designed logo will help your business to stand out from the competition and make a lasting impression on your customers. 

When it comes to creating a logo, it’s important to hire a professional. A professional designer will have the skills and experience necessary to create a logo that truly represents your brand. They’ll also be able to help you navigate the various golden rules of logo design.

While you may be tempted to create your own logo and to go with a DIY approach, it’s important to remember that a logo is an integral part of your brand identity. It should be treated as such. Hiring a professional will ensure that your logo is the best it can be.

#9 Make It Accessible Without Breaking the Bank

Creating a high-quality logo design can be expensive, but it’s worth it if it’ll help your business reach its full potential. Don’t overspend on unnecessary features or complex designs – stick to basics that will look great no matter what medium you use them in. 

A professionally designed logo for a reasonable price doesn’t have to be impossible – don’t pass up on an affordable service because you’re under the impression that it is going to cost more than your budget can handle.


There are a lot of different opinions out there about what makes a terrific logo, but there are some basic golden rules that every designer should follow. First and foremost, your professional logo design should be simple and easy to understand. It should also be unique and memorable so that it can help people easily identify your brand. And finally, your logo design should be versatile so that it can be used in a variety of different contexts. Follow these guidelines, and you will definitely succeed at designing an outstanding logo for your business.


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