An increasing number of people are using hotels as travel picks up again since the pandemic. In addition to that, more people are becoming digital nomads, traveling and living in hotels while they work. If you own a hotel and want to bring in more guests, it’s important to know how to gain the attention of potential travelers.
Create a Professional Website
The more professional your website is, the easier it will be to generate leads for hotels. Create a responsive website design that will work on laptops and phones alike to ensure that people can always read all of the content on your pages. The website should have high-quality images of the room and the hotel’s property as well as information about the amenities that you provide, the types of rooms people can rent, and the surrounding attractions. Be sure there is information on how to contact your hotel, including an online contact form, as well as a way to book rooms online. Remember to include information on any policies you have, such as early check-ins, late checkouts, and pet policies.
Offer Sales During the Off Season
Most hotels have a drop-off in bookings during the off-season months, but that doesn’t mean you can’t bring in new customers. Try offering off-season pricing during the fall and winter months. This is especially helpful around the holidays when people may be visiting family or friends in the area. Providing a deep discount is always helpful as it still brings in some profit as opposed to empty rooms that don’t bring anything in.
Try Email Marketing
The art of email marketing is not a thing of the past. Sending targeted emails to specific types of customers is essential. Are you near lots of popular employers? People who come into town to work from the offices can be targeted in your emails. Perhaps you’re near family-friendly vacation destinations. Send emails that are kid-friendly and show why your hotel is perfect for families. The key is not to overdo it. Be sure you’re only sending an email once a week or less to prevent people from considering your messages to be spam. Keep in mind that more than 60% of people check their phones before they even get out of bed in the morning, so morning is often the best time to send your email marketing messages.
Use Search Engine Optimization
Search engine optimization is essential for your hotel business. From your website to your emails, to your social media presence, keywords and key phrases are a necessity. Using the right keywords and updating them periodically will help to keep you at the top of the search engine results pages on Google, Bing, and other search engines. Remember to use both short keywords and long-tail keywords. “Hotel” is an obvious keyword, but “family-friendly hotel in Myrtle Beach” is a longer one that people may search for as well. Research keyword rankings before deciding which ones to use to get the best results.
Whether you own a quaint bed and breakfast or you own a franchise of a longer hotel chain, search engine optimization, high-quality websites, a social media presence, and email marketing are all essential. Keep this in mind as you move forward and you are practically guaranteed to bring in new bookings.