As we all know, social media today is an amazing place to connect with different people who’s got a good interest in interior design. If you haven’t utilized these Platforms, you are missing many opportunities to showcase your products to clients.
Social media for interior design is an essential tool to build brand recognition and carefully nurture your followers into potential clients. Today’s article covers 5 top social media strategies to assist you in getting your interior design to potential clients. So, sit tight, as we’ve got you covered on that.
5 SOCIAL MEDIA STRATEGIES FOR INTERIOR DESIGN
Find out the best platform to connect with the right clients
As a starter to social media for interior designs, you’ll need to find the best platform you will use. Due to technological advancement, we’ve got multiple platforms you can use to connect to people. They include;
BUT HOW CAN I FIGURE OUT WHICH PLATFORM IS BEST FOR ME?
Well, to pick the right platform, have a close look at your target audience. Who would love to hire you as an interior designer? The main characteristics to consider include the following;
- Demographics, i.e., age and gender
When you’ve determined these characteristics, you can proceed to create marketing personas. These personas are just fictional representations of real clients that can be used to target new customers.
Having good knowledge of your target audience helps you figure out the right platform to reach potential clients who will work with your interior design company.
Create a unique brand style and showcase your content
Our next strategy is to ensure your content goes viral. With this, you can grab the audience’s attention as they glance through their feeds. Everything you do should be visual.
Use photos and videos to showcase your work to the general public. Please don’t be shy in any way, as it’s your hand work here. Below are a few tips that will assist you in visually presenting your content:
- Post a photo comparison of a before and after shot of the design you did.
- Carry out a video tour of the room you redesigned
- Carry out a video of the design process and how you carry out the design.
- Snap your favorite feature of the design you made
The visual content of your design will drive more engagement and followers to your post.
Use social media ads to gain new clients.
Aside from social media marketing for interior designs, you can also carry out social media advertising. These are paid advertisements that show up in social media feeds. Social media ads always come with the tagged word “sponsored “to show its paid content.
Social media ads are the best way to reach new clients needing interior design services. There are various forms you can choose for your social media ads.
The extent of the formats available depends solely on the platform in use, but most platforms offers; video ads, photo ads, and carousel ads.
You can use different ad formats to get the one that brings in good engagement for you. In addition, you’ll need to use high-quality visuals, not grainy or stretched ones that look like 1990s screen displays.
Now you’ve got some social media strategies for interior designs; you can go ahead to land your social media campaign. If you still have doubts about landing your campaign, yellow house consulting is here for you.
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