There are numerous streaming options available, and it can be challenging to keep up! Digitally distributing television programs as streaming media over the Internet is known as streaming television. Dedicated terrestrial television is transmitted over the air via aerial systems, cable television, and/or satellite television systems. Streaming TV is an alternative to these methods.
If you’re in the business of distributing content, you can save money by using a streaming TV platform for your business. Splitting content across several streaming services like AtmosphereTV allows you to automatically bill your subscribers and cut out the middleman. Many streaming services even offer automatic billing, which means you can save even more money than you’d spend on subscriptions for one program. As a result, many viewers are turning to borrow accounts to stay within their subscription budgets. In addition, 41% of people admitted to using someone else’s login for streaming.
Offers Precision Targeting
Advertisers can use various tactics to reach highly engaged audiences, including geo-fencing, contextual targeting, and more. This precision targeting is not limited by cookie restrictions and allows marketers to target specific audiences based on their interests, behaviors, and location. Connected TV platforms can also use data from offline sources to track campaign performance. Streaming TV advertising allows marketers to use this powerful medium to target highly engaged audiences.
The advantages of advertising via a streaming TV platform far outweigh the drawbacks of traditional linear TV. For one, it offers precision targeting, which has proven more effective than traditional advertising methods. Whereas traditional television advertising focuses on a limited set of factors, the precision targeting offered by streaming TV can target based on data-driven variables. This accuracy means higher rates of engagement. Streaming TV platforms also allow advertisers to analyze ad performance in real time and make better decisions based on the data.
Engages A Younger Audience
The competition between SVOD providers is heating up. According to a recent Harris Poll for TransUnion survey, 70% of American TV viewers said they watched streaming TV between mid-November and mid-December 2021. This included 82% of 18-54-year-olds, who watch streaming more than those with cable and satellite TV. According to the survey, streaming TV ads also resonate better with younger viewers.
One example of how a company can get a foothold with this growing group is by creating original series. This series will engage younger demographics, generally those between 16-35. They will become fans of the company’s content. For example, a movie or a musical aimed at a younger audience may be better received by a Gen Z audience than an ad targeting a more general audience.
The biggest challenge for streaming services is how to engage a younger audience. While many have minimal kids strategy many streaming companies boasted billions of dollars in annual kids content. While the latter is a retention strategy, the former will depend on how well the brand is received by its target audience. It is important to remember that a successful engagement strategy will result in positive brand associations.