There are SEO techniques for technical users such as using headers on your websites. There are also creative “new age” SEO tactics such as content marketing. It’s possible to become lost like Alice in a rabbit hole.
It is also possible to start with a smaller size and then expand from there. Although these might not seem to be particularly crucial depending on the person you talk to the following 10 suggestions to boost your site’s SEO rank will help you get going.
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Increase Your Page Load Speed
Another measure of user experience that Google examines (as are other major search engines) is the speed at which your websites load. For better or worse high speeds on the internet have trained us to seek out information immediately.
This is why your page’s loading time is so important. If your loading speed is slow, Google will recognize this and affect your rank. They recognize that slow websites affect the way that your users interact with your website. They don’t want the results to lead users to poor websites.
What is the speed at which a page loads? Research suggests that 40% of users abandon websites when the site’s loading time is more than three seconds to display.
The most shocking thing is that 80 percent of these people won’t come back to the site. This is detrimental to your SEO rank since it can ultimately degrade the traffic that comes to your website.
Of course, on the flip side, if your site is fast-loading, visitors are likely to keep coming back. Google’s algorithm will be able to recognize your website’s popularity and modify the ranking of your site accordingly.
Internally, link to other pages.
While you write content for your page, you’ll frequently reference other subjects that you’ve previously published. Internal linking refers to choosing a word and then linking it to the blog post or webpage that you’re referring to.
These links will encourage visitors to click and browse through all of your pages. But, more important the search engines will be able to crawl these hyperlinks too. The words you hyperlink are referred to as anchor texts.
This provides the user and search engines context on the website that you hyperlink to. Therefore, it is essential to include appropriate keywords when creating your hyperlink.
Mobile-friendly design and speedy page loading
It’s not a surprise that more people are visiting your site on mobile devices. Be sure that your web layout has been designed to be mobile-friendly. Also, optimize your images, codes, and content to load the page quickly.
Users will abandon sites that are slow while search engines are aware. This is the reason why having a speedy website can boost your search engine rank.
It is essential to have great content however, website design and development are crucial when deciding what you can do to improve your website appearance.
Make Sure Your Site is Readable
In addition to having relevant content, you should also be able to provide an easy to read-written content. It is important to keep your visitors in mind when creating content for your website.
Are you hoping that people will visit your website and stay there? Make sure they have content they comprehend.
Avoid technical jargon and a lot of jargon in your writing. Use that instead for a whitepaper in the industry. Your content must be composed in a manner that the vast majority of people comprehend. It shouldn’t be confusing or unclear.
Check online for resources to verify the accessibility of your website. They can help you find words that could be too long or complicated for users to understand. Tools such as Readable.com are free!
Using Vague Keywords
As much as saturating your visitors with keyword stuffing could affect your rank in the search engines, a poor keyword research strategy could be a disaster for your research and result in your SEO campaign into a tidal wave.
Using vague keywords (i.e. keywords that don’t work effectively when targeting a certain group of people) can waste your time and effort and also your SEO investment. To make sure that you’re targeting your audience in the best way you must be as precise with your keywords as possible.
As hard as it was in the past the use of specific keywords and key phrases is much simpler now due to the increasing popularity of keywords with long tails. These days, devices are more sophisticated with voice-based search also gaining popularity.
Thus, people are much more inclined to submit long-tail searches. Since they are better targeted, they are more likely to have better rankings and higher conversion rates.
Resorting to Keyword Stuffing
Keywords and keywords are always a vital component of online searches and that’s why website creators and content marketers alike employ these. While they do have significance, there’s an important distinction between being ‘keywords-focused or ‘keyword stuffing’.
To ensure the success of SEO and your website you must avoid over-saturating your users with excessive keywords. SEO is about improving the user experience on your website. But, including keywords in your content goes against this fundamental rule as it reduces the content’s quality, thereby affecting the rank of your site.
If you have to include keywords, limit them to 1-2 percent in your text. But, the most important thing is to make sure that they flow well within your content. That is write naturally and make sure that the words stand out. Nowadays, readers are sophisticated and will be able to spot any keywords you put in or use on your site. They will leave the page and reduce your SEO ranking.
The title of your pages
Search engines look at titles, also known as meta titles, to provide an important indicator of what the site is about. The title tag is the blue link that people see when they visit a results page.
Therefore, be sure to include keywords that people search for. The title you choose to use is different from the bold header that everyone sees on your website which is usually the heading tag that is described in the following step.
If it is helpful to increase clicks it is possible to write a title for your result page of search engines (SERP) as well as a distinct title for your website.
Submit Sitemap
The submission of a sitemap can help make your site’s pages visible to search engines more quickly. If you’ve checked with Google Search Console for your site’s URL in the initial step, you’re now able to submit your sitemap using Google. Bing also offers a Webmaster Tools dashboard, where you can submit the sitemap.
Crawl Errors and Warnings
Search engines also scan sites through hyperlinks to pages. Be sure to check for problems or broken links, and either fix them or even create redirects to ensure your website is able to rank high. There are no-cost broken link checkers available on Google.
