You could have the best content anywhere in the world. But if it isn’t found, it doesn’t matter. I will show you how to identify both the longtail and short-tail keywords in this post. I will also show you how to optimize your posts for the chosen keyword. This will maximize your chances of getting a lot of traffic from search engine results—no more guesswork when you use keywords to get to the top.
Some examples of longtail keywords
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- How to start and maintain a blog
- Make money blogging
- Blogging about Business
Some examples of short-tail keywords
- Blogging
- Money
- Business
Please don’t overdo it!
Before we start this guide, I want to caution you. Google and other search engines will not allow you to manipulate the rankings. Their goal, as always, is to give the user searching the best possible result. You should never compromise quality for SEO purposes.
With that said, it is pointless to replace a less searched keyword with a more searched keyword. It’s not a good idea to hide your work. Let’s talk about two ways to conduct keyword research.
Google Keyword Planning: How to Find Keywords For FreeÂ
Google’s keyword planning tool is the first way to do a keyword search. This is 100% free. However, it’s less efficient than the second method I will share.
Access the keyword toolÂ
If you don’t have a Google user account, create one. This account will be required to access this tool. If you don’t already have an account, sign up now. Once logged in, search for “google Keyword Planner” on Google. Before you can access the tool, you might need to log in to AdWords.
Now, click on “Find keywords and search volume data” You will see the following box.
As you can see, I used the term skin care as a keyword. You can filter the information to suit your needs, but I click “get some ideas” after I have written the word or phrase.
Choosing the keyword(s)
I received 701 keyword ideas using the tool.
The average monthly searches for the keyword “skincare” are between 10 000 000 and 100 000. Because it is a short-tail, it will likely be tough to rank on that keyword. The score does not show the competition if an ad is paid for. It might be easier to rank for the longtail keyword, “best skin products.”
The Problem with “…”
This is where I think the free tool is lacking. You can see the number of search results and find related ideas. But it’s impossible to see how easy or difficult it is for that keyword to rank. We, therefore, decided to go premium and purchased longtail pro software.
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How to find keywords with Long-Tail Pro/Platinum
This software is a long-term keyword tool. This software gives you the ability to see your competition. You can see the competition to help you choose more accessible keywords in Google search engine results.
Longtail pro allows you to be a big fish in a small pond instead of being a small fish. This does not mean you will not choose keywords with a high search volume. But, it is possible to be strategic and locate a sweet spot with enough search volume and not enough competition.
I will not provide a step-by, detailed guide for longtail pro. That’s what longtail will give you when you buy it. But I can give a sneak peek.
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Like the above example, I wrote “skincare” as the keyword and received 701 related ideas.
The software differentiates between keywords competition and advertiser competitors, as you can see. The search engine competition is visible to the right. As mentioned before, longtail pro offers a lot of great videos. According to them, a keyword with a 30-point competition score is a good target.
You can also view more detailed information about websites that rank well for a keyword.
If you’re serious, you might consider longtail pros.
How To Optimize your Blog Posts
For this part, we use the Yoast WordPress SEO plugin. I recommend you get it, as it will help you see the SEO score on your post. It’s free, but it is possible to upgrade if you wish. We are using it for free.
After you have installed the plugin, scroll to the bottom of the post that is being published/written.
Here’s how Yoast SEO looks:
Let’s assume you chose the long tail keyword “best products for skin care.”
You want to make sure you have as many green dots as possible. I could add a picture to my SEO and write the keyword in the first sentence.
Here it is! “On-page SEO” does not have to be complicated. You shouldn’t sacrifice quality for SEO purposes. Yoast SEO will sometimes tell me to increase keyword density. This isn’t appropriate for some blog posts. So, first, focus on quality content and then optimize your content.
With that said, I would focus on keyword research before creating a blog post. I once wrote an article about a keyword with less than ten monthly searches. Longtail pro was my solution. I was able, however, to change the keyword without changing the meaning. Now it has a keyword that gets 1600 monthly searches per month instead of 10.
Also Read: The Federal Skilled Trades Program.
