How Call Tracking Metrics Can Skyrocket Your Business

Call Tracking

Marketing Tools:

The marketing tools accessible to us nowadays are much more diversified and composite than they were years ago. Many businesses need to capitalize on a variety of marketing methods to produce leads and conversions. But how can we know which of these marketing platforms are the most impressive? Opting for such techniques offer you the greatest return on investment or not?

Many companies have developed web marketing strategies and they are implicitly using various analytics tools so that they can track the execution of their website. While these significant patterns can provide you with a great deal of comprehensive, useful data, they can’t portray the complete picture of how fortunate your marketing attempts are. As a matter of fact, they don’t estimate phone leads from the website, such tools cannot even issue you call tracking metrics that represent the complete number of leads being produced by your website.

If you are not taking the help of call tracking, you are omitting abundant data that can remarkably refine your marketing efforts. If you use call tracking metrics, you can assemble major data about the phone leads you to get from the different marketing platforms used as part of the campaign. This can help you evaluate your marketing platform so that you can get the best possible return on investment.

How does call tracking software work?

Call tracking utilizes a distinctive number to record information and route the call to some other portal. When a customer identifies that number and clicks to call, the tracking system automatically tracks data and forwards the call.

A quality tracking system records the entire caller journey from the start to the end and issues detailed reports about it. Call tracking empowers businesses and companies to optimize their call flow and caller experience to guarantee that no call goes to waste.

Key call metrics:

  •         Average time in queue: Nobody wants to wait for a long time. Customer satisfaction can be achieved when callers’ wait time is within in tolerable range. For this purpose, you must keep track of the average time in the queue.
  •         Rate of abandonment: The percentage of callers who hang up before any representative receives them, is a common happening in businesses and has a damaging impression on customer retention. Therefore call tracking ensures that it remains below a target threshold.
  •         Speed of answer: It is the average time taken for calls to be replied to in a typical time frame. It incorporates time spent waiting in a queue.
  •         Call resolution: Customer is satisfied when the agents resolve the issue and do not transfer or return the call. Therefore this metric is at top of the list for customer satisfaction.
  •         Handle time: It is the time spent from when a representative answers a call until he disconnects.

Call Tracking Software:


Call tracking software permits marketers to fetch data from mobile phone conversations with clients that can manifest exactly what marketing campaign or strategy drove the phone call and what was the result of the call. When you call a company that is operating call tracking, they can notify you what ads and keywords helped drive you to call.

Once you are on the call, conversational analytics are used to examine the language to tell if you bought anything, got a quotation, or made any consultation. This is called a “conversion” in marketing terms. This data can be used for marketing campaigns, optimization of ads, and social media to attract additional high-value customers on the phone.


Phonexa is an extensive package for automation, leads, call tracking, clicks, emails, and SMS.

Phonexa product summary:

ü  Call Analytics

ü  Call Tracking

ü  Lead Tracking

ü  Lead Analytics

ü  PBX

ü  E-Delivery

ü  Opt-Intel

ü  Lynx

ü  Books360

Phonexa Features:

  •         Contact management
  •         Conversion tracking
  •         Customer management
  •         Email integration
  •         Marketing automation
  •         Multi-user

Review Lead Management System:

Lead management is described as the approach, process, and software which is designed to attain target customers and convert them into buyers using different sales and marketing techniques.

Lead management is mandatory for businesses looking to expand their customer base and grow their audience. In this section, we describe what lead management is and the best practices for managing leads.

Many Companies still follow older methods like spreadsheets for tracking and managing leads. But this is a very inefficient process and can slow down the conversion of approximately 75% of leads. Exclusive lead management is required to apply planned techniques to get new leads and make sure that maximum leads reach the final conversion process.

Ping tree:

Most advertisers struggle with leads because the process is not automated. Increasing the lead volume is a top priority for most of the brands but more important is how to filter quality leads.

  • A ping tree is a kind of lead dispersal where leads are issued to a buyer in real time while considering taking into consideration settings established by buyers and sellers.

How do ping trees work?

Once leads are produced through a phone number, answering out a website form, via email, landing page, or in any other way, they are registered in a lead management platform and authenticated.

Authenticated leads to establish the lead market, where they can be traded to advertisers while considering the settings set up by advertisers and publishers.

These settings include:

  1.     Price per lead
  2.     Number of leads to buy or sell
  3.       Demographics

And many more variables certifying the quality of the deal.

Also Read: What Do You Need To Build Your Own Solar Panel System.


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