Are you thinking about hiring a voice over to narrate your video? Maybe you need a bit of extra convincing to consider whether it’ll be worth it or not.
This post is going to take you through why you should hire a voice-over for your next video, and the benefits of doing so.
What is a voice over?
A voiceover is someone who works as a narrator by profession, typically specializing in conveying a certain tone and cohesively communicating a message to a target audience.
You can consider a voice-over to be the “glue” between every good video production, and the listener. It’s all good to have nice visuals, but paired with a quality voice-over narration, the possibilities are endless.
I think we’ve now established that the world will be pretty dull without voice-overs, now to go through the reasons why you should hire one to narrate your next video.
Hiring a voice over can save you time
Arranging a camera crew and shooting an ad or corporate video can be very time-consuming. You have to get the right shots, source the right music, and then you have to worry about adding an extra layer of narration on top.
For the average business owner, you may find it hard to do this yourself, alternatively, you may consider hiring a voice over that can tell the story you want to convey.
Not only are voice overs trained and experienced in vocal communication, they also do so in a timely manner, saving you from the hassle of having to add an extra layer to your production.
Ups the production value
Choosing to use a voice-over also ups the overall production value of your project. You can have the best visuals in the world but if your sourced audio is subpar, it will drive down the overall production value, which isn’t ideal.
Voice overs help to enhance production value as it adds a personable level of dimension to it, and when they come back with audio, it’s typically mixed and mastered, ready to be added to your video editing track as an audio layer.
Adds a professional touch
Credibility is important when it comes to producing video content to represent your brand. Voice overs are specialized in translating brand messages into digestible information, in a way that the average layman may find difficult.
Professional voices can help convey a corporate or informal tone on demand, and help wrap around the overall story you wish to tell. This extra professional touch makes a voice over worth hiring for your video, as it could be a really good investment considering the time it saves you.
So you don’t have to worry about it
Not everybody likes the sound of their own voice, and not everybody knows how to confidently record a voice over. Hiring one negates the need to do it, and takes it out of your hands.
All you’d have to do if you don’t hire one through an agency is prepare a well-thought-out script, then your chosen voice over can do the rest.
What makes a good voice over narration?
Great voice-over narration is more than just choosing a good voice, what separates the good from the great is their ability to tell a story well. Not only that, but their ability to embody a brand voice and communicate a message is also one of the most important factors that can make a great voice over.
Another thing that makes a great voice over is their ability to weigh out whether they’re the right voice for a specific brand or not, which is typically something that they figure out when reading your brief or script.
Compatibility is important, although many voices can be adaptable and rather malleable when it comes to the type of project they’re working on. Needless to say, not all voiceovers are suitable for every brand, you still have to do your due diligence and select the one that’s right for you.
Hopefully, this post has given you some insight on why you should hire a professional voiceover for your next video, remember, quality audio is just as, if not more important than quality visuals, so bear this in mind when creating your next video project.