Discover How to Choose the Best Name for Your Startup

Best Name for Your Startup

Before picking the best name for your company, you must have a clear idea of the kind of name you want, search out some captivating words and test them before settling on the finest one for your brand.

But what if you don’t know where to begin? What if you can’t seem to ignite that creative naming spark? What if you can’t come up with a thrilling name? That is precisely what you will find today.

After helping over 30,000 founders find unique ideas for business names, we compiled what we’ve discovered into this post so that every entrepreneur can discover the finest name for their brand, goods, or services.

Without further ado, let’s get started.

Four Crucial Steps to Choosing the Best Name for Your Business

Affirm Your Brand

The most critical aspect of your brand is its name. And to get the best brand name, you need to dedicate time to know your brand inside out. What you do is your business. Your brand represents how you wish to be perceived.

Consider the case of Accenture. What comes to mind when you see, read, or hear the name? It sounds sophisticated, contemporary, and high-end. As one of the world’s premier consulting organizations, this works incredibly well. 

Yet, you couldn’t call a commonplace digital gadget like the Alexa or iPhone the same thing. The name would be inappropriate for their identity or what they’re trying to achieve.

Consider Different Names.

This is the exciting part! Gather your group (if you currently have one at this point), get some markers, notes, and a whiteboard, and explore freely. Remember that the brainstorming phase isn’t the analytical phase. At this moment, you do not need to assess names. You simply need to open your creative channels and just allow the flow.

Don’t be hesitant to jot down unpleasant names. In fact, we strongly advise you to use names that make you uncomfortable. You never really know what they could produce. Here are some easy tools to help you with the name-generation process:

  • Thesaurus
  • Visual names, sometimes with a color component
  • Industry jargon
  • Rhyming Phrases

Furthermore, it is beneficial to engage people of all ages in your brainstorming process since they have varied ideas regarding creative vs. prominent names.

In a poll done in 2021, we discovered that younger age groups—25-34-year-olds—favored inventive and current brand names, but 45 to 65-year-olds were more likely to trust traditional brands. The age group 35-45 was in the center. As a result, a variety of ages enables you to weigh numerous opinions.

Even if you wind up with 200 names at the conclusion of your brainstorming, that’s excellent since we’re now working on compressing this list.


We all hope that your top choice from the selected options is the fantastic company name you’ve been looking for! However, you must first pass a few critical exams before you can rejoice. The legitimization  process determines whether or not your proposed business name(s) is/are feasible:

  • When it comes to verifying your business name, audience response is essential.  You may accomplish this by soliciting input from friends, family members, or even complete strangers you meet at a bar or cafe. Don’t be afraid to explain what you’re doing. 
  • A website is a must-have tool for every business. So make sure to determine whether your desired domain name is still available. In an ideal world, you’d have access to This, however, is quite unusual, and you may have to pay a lot of money to get your domain name.
  • Trademarks: You may dislike this process, but it could spare you a lot of problems in the future. Most existing terms have some sort of trademark protection. You must determine if your company’s name satisfies the trademark test. At this point, you might also seek the assistance of a legal professional. Failure to do this check may result in future cease-and-desist letters.


Your brand’s name can be the game changer your business needs since it has the ability to increase sales and affect your financial performance. So, when getting your business name, focus on finding the best one that’d give your business an edge in the market.

Grant Polachek is the head of branding for, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.


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