Best 5 Customer Management Software in 2022

Customer Management Software

Customers are the central and fundamental part of every business’s growth. All kinds of business growth rely on their customers and clients. Every business and brand takes care of their customers and prioritizes them to build long-term relationships and trust value. You must know what your customers want, and it will become easier for your organization to deal with.

Nowadays, customer management is compulsory for every business in the world. It helps sales and marketing teams know what people want and what they have an interest in. Customer Relationship Systems help organizations, companies, brands, businesses, and others to grow reliably. These systems help businesses to know their client’s interactions with their products.

It is easier than adding clients’ information on an excel sheet, such as name, contact, and other customer-related things. It automatically collects data and helps the sales team deal with their clients in a manageable way. This article describes the Top 5 Customer Management Software systems below, along with their features, working operation, pros, and cons. Here is the list:

  • Freshsales
  • HubSpot
  • Zoho
  • Salesforce
  • Zendesk


Freshsales is a customer management software that allows organizations and businesses to deal with their customers’ interests. It monitors all their activity related to sales, products, and other departments to know about their interactions. It helps improve marketing in a manageable way and pushes brands on the road to success.

Freshsales improves workflow automation and completes tasks reliably. It comes up with many unique and fundamental features for users with a user-friendly interface. This software benefits small businesses and allows them to create trusted relationships with their customers. The software supports more than 30 languages to help organizations all over the world.


  • Contact Management
  • Custom Modules
  • Web Forms
  • Email Integration


  • AI-Powered Chatbots
  • Multi-Currency & Multi-Language
  • Extensive Customization Options


  • Limited Features in Free Plan
  • Time Consuming


HubSpot is one of the best customer management software in the world of marketing technology solutions. It allows the organization to monitor and track their clients’ nature about their products and send notifications and emails to them. It is helpful for social media campaign management and marketing automation.

HubSpot is beneficial for small and mid-size businesses to grow. It offers a user-friendly interface and has many significant and fundamental features for users, such as web forms, lead generation tools, live chatbots, and many more. It comes up in two versions, free and paid. The free version has limited access, and paid version starts from 50 USD per month.


  • Performance Tracking
  • Appointments Schedules
  • Marketing Reporting
  • Lead Management


  • Easy to use
  • Contact Management
  • Built-in Service Requests


  • Expensive Plans


Zoho is a robust customer management software in marketing to help small to mid-size businesses grow. It has smart call management and analytics tools to help marketers to engage in more manageable conversations with customers and prospects. Its lead management tool helps organizations increase their customers.

Sales stage and probability analysis allow businesses to know about their product growth. It provides detailed reports and analyses on a daily basis work. Zoho automates marketing and sends emails and notifications to customers on their interests. It has a contact management option that manages all contact records in a piece of detailed information. 


  • Website Form Management
  • Sales Forecasting
  • Pipeline Analysis
  • Workflow Management


  • Easy to use
  • Integrated Gamification Features
  • Drive-up Sales
  • Sales and Marketing Integration
  • Customizable Options


  • Difficult to Learn
  • Expensive Pricing Plans


Salesforce is a compelling leading software for customer management that allows brands and organizations to manage their relationships with customers in a reliable and trustable way. It records and analyzes customers’ activity on the website. It has an easy-to-understand user interface with multiple customizable options.

This software is leading the market with innovative features and add-on functionality. It comes up with an ever-increasing ecosystem of partners. It lets users have a complete view of their customers through activity history, internal account discussions, customer communications, and key contacts. Salesforce also offers a free trial with limited options and features used.


  • Lead Management
  • Account Management
  • Reports and Dashboards
  • Pipeline Analysis


  • Advanced Features
  • Social Collaboration Options
  • Solid Performance
  • Workflow Automation


  • Expensive
  • Time Consuming Setup
  • Complex Setup of Configuration
  • Poor Customer Service


Zendesk is a robust and well-known platform in the marketing industry for its capabilities and working style. It offers many customer support solutions for leading the industry. It supports all kinds of businesses and organizations, from small to large leading enterprises worldwide. Zendesk supports more than 60 languages to help marketers deal with any type of customer.

It allows businesses to communicate with their customers through multiple channels, such as email, web, chat, and social media. Zendesk is easy to use and requires no special skills or training. It has a user-friendly interface and a secure, reliable, and scalable solution for brands and organizations. Users can customize options based on their working needs.


  • Account Management
  • Activity Dashboard
  • Account Alerts
  • Active Directory Integration


  • Free Trial
  • Analytics and Reporting
  • Agent Support
  • Customer Satisfaction Surveys


  • No Free Plan
  • Expensive Pricing
  • Complicated Technical Setup


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