SEO is, without a doubt, one of the most important aspects of online marketing. If you are not doing SEO correctly, you are missing out on a lot of potential traffic and revenue.
In this blog post, we will discuss five SEO rules that every marketer should know—and all SEO services Australia agencies would agree on. These rules will help you optimise your website and improve your search engine rankings. Follow these tips and you will see a noticeable improvement in your SEO results!
1. Get rid of elements that are slowing your page down.
One of the most important ranking factors for Google is page load speed. If your pages take too long to load, Google will penalise your website. This is why it is important to optimise your images and make sure your website is well-coded.
Page load speed is also important for users. If your site is slow, users will likely leave before they even see what you have to offer. Make sure your pages are loading quickly so you can keep visitors on your site longer.
There are a few ways to do this, such as reducing the size of your images and using a content delivery network (CDN).
2. When it comes to content, prioritise quality.
Google’s algorithm is designed to surface the best and most relevant content to users. In order for your content to be ranked highly, it needs to be of high quality. Go for articles that provide real value to your readers.
If you want your content to really stand out, you can also try creating videos or infographics. These types of content are more engaging and can help you attract more backlinks.
3. Never ever abuse keyword usage.
Keyword stuffing is a black hat SEO tactic that will get you penalised by Google. This involves cramming as many keywords into your content as possible in an attempt to improve your search engine rankings. Not only is this bad for SEO, but it also makes your content difficult to read. No one wants to read a page full of nothing but keywords.
Instead, focus on using keywords strategically. Use them in places where they will have the most impact, such as the title, headings and throughout the body of your article. But don’t go overboard—a few strategically placed keywords are all you need.
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4. Your website needs to be mobile-friendly.
More and more people are using their smartphones for internet use. It is perhaps for this reason why Google has used mobile-friendliness as a ranking factor. This means that if your website is not optimised for mobile devices, you will likely lose out on a lot of potential traffic. You need to make sure that your website is responsive on all devices.
5. Keep your site updated.
An outdated website is a turnoff for users and will likely lead to lower search engine rankings. Make sure you are regularly updating your content, design and plugins. This will show Google that your site is active and relevant.
Always keep an eye on your competition. If they are ranking higher than you, it could be because their website is newer or more updated. So, make sure you are always keeping up with the latest trends!
These are just a few of the many SEO rules that every marketer should know. By following these tips, you can optimise your website and improve your search engine rankings. Implement these strategies and you will see a noticeable difference in your traffic and revenue!
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